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5 Reasons Continuity in Advertising is More Important Than Ever
With so much having changed in the consumer mindset in 2020, it stands to...
A More Purposeful Use of Norms
In advertising evaluation, as in much of market research, norms are a...
Emotional Dynamics in Advertising, 2020 Style
Emotions are raw in 2020. So much has changed in our everyday lives,...
What Hasn’t Changed in 2020
So much has changed. What we care about, what we worry about, the...
Advertising Effectiveness in Tumultuous Times
The year of 2020 has been a time of tumultuous change, resulting in many...
- In the News
P&G Made These Digital Advertising Measurement Mistakes So You Don’t Have To
Marc Pritchard, chief brand officer for Procter & Gamble, is pulling no...
Do You Know the Defensive Impact of Your Advertising?
Shifting consumer behaviors, a changing media landscape, and widespread...
Cracking the Code of Consumer Decision-Making
The power of System 1 in advertising is that rare buzzed-about concept that lives up to its hype. Data and insights gleaned from Communicus’ years of measuring System 1 in advertising reveal just how vital these cognitive dynamics are for brands…