Communicus, Inc. CEO, Jeri Smith and Esther Thorson, associate dean at the University of Missouri – Columbia School of Journalism and director of research at the Donald W. Reynolds Journalism Institute, were the recipients of a top prize research-paper competition for the American Academy of Advertising. The two wrote “How Advertising Performs in a Social Media World,” demonstrating how social media and traditional advertising work differently, and the best approach to use them most effectively. Ad Age partnered with the Temerlin Advertising Institute at Southern Methodist University to sponsor a research-paper competition for the American Academy of Advertising an organization of advertising scholars and professionals with an interest in ad education.
Download the report HERE.
