Forbes asks Communicus CEO, Jeri Smith, to predict the winners and losers for the 2014 Super Bowl. Millions of dollars and marketing careers are on the line; the Broncos and SeaHawks aren’t the only ones at the ‘show down.’ Who will score a touch down…and who will cause the crowd to boo? Brands such as: Audi, Oikos, Go Daddy, H&M, Budweiser, and Cheerios are featured.
Read the article HERE.
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Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.