ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, asked CEO Jeri Smith to author a post-game reflection on what ads scored best during last night’s Super Bowl.
Even though the game was an early shoe-in for the Seahawks, the ads kept viewers tuned to the screens throughout the evening. We saw a handful of new-comers join the long-reigning Red Carpet champions of Super Bowl advertising. There were some all-around favorites for laughter, tears, and wit. Budweiser sold us again with an adorable pup and David Beckham might have found a way to sell clothes while wearing nothing at all!
As we say time and time again, the most successful ads need to both entertain and convince people to buy or consider buying the brand. Who was able to master their efforts for 2014?
Read our complete recap and let us know what you think!
