Samsung’s marketing budget is legendary. In their struggle to topple Apple, the devices brand has a reported $14 billion marketing budget, which would make it bigger than those of Apple, Coca-Cola, HP, Dell, and Microsoft combined — and more than Iceland’s GDP. Yet they still trail the seemingly untouchable brand Steve Jobs built.
But it turns out there is one group of consumers with whom Samsung and other Apple competitors have an edge: Hispanics.
Click HERE for more.
How's Your Advertising Working?
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.