Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices.
Key findings from Communicus’ research include:
· Hispanic children are 70% more likely than general market children to own a tablet. Hispanic pre-kindergarten aged youth are 45% more likely to ask their parents for a tablet.
· Half of Hispanic parents are considering purchasing Samsung, Google, or other non-Apple iPad tablets for themselves. Hispanic parents are five times more likely to own an Amazon Fire Phone compared to general market parents, and more than twice as likely to own a Microsoft tablet.
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