It’s the most wonderful time of the year. It’s just coming a bit earlier and lasting longer than expected.
Welcome to the year of the “Christmas creep,” as described by Stuart Elliott’s October 15, 2014 column in The New York Times. Retailers have holiday displays up before Halloween. Brands are sharing holiday shopping wish lists earlier than ever before. Consumers are receiving e-mails, mailers, ads and a variety of “shop here now” marketing missives.
Why? It’s all about the competition for consumers’ share of mind, share of word of mouth … and, most importantly, share of wallet.
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