With the Super Bowl typically scoring as the country’s most watched event of the year, the broadcast has no problem attracting some of America’s biggest advertisers.
Yet squeezed in among returning stalwarts such as Anheuser-Busch’s Budweiser are often several newbies, brands that are ponying up $4 million or more to make their Super Bowl debuts. This year, the game will include several fresh faces during the commercial breaks, including cruise line Carnival Corp., the candy brand Skittles, and web development platform Wix.com.
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