State Farm has developed plans to sell customer data, allowing advertisers to create highly targeted pitches based on where, when and how people drive.
In a patent application filed with the U.S. Patent and Trademark Office, State Farm proposes gathering information about drivers’ routes and stops from vehicles’ sensors, navigation systems, cameras or other devices.
State Farm would send data on driver’s habits to “another unit or entity,” such as an advertising agency or vendor, and the agency would use this data to send the driver targeted radio or email ads. As the application explains, drivers might receive an ad for “Restaurant A” if they regularly visit similar restaurants.
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