As consumers increasingly opt out of traditional advertising, the role of word of mouth in building brands continues to expand. In the last-century, classic version of word of mouth conjured up images of housewives trading stain-removal tips over the back fence. Today, many marketers think of word of mouth as something that is largely online, and can be created via the development of share-worthy videos or by convincing influencers to blog about their brand. In fact, the truth lies somewhere in between.
Click HERE for more.
