Between 2004 and 2014, the NFL generated $2.19 billion in ad-revenue through the Super Bowl. This year, it will cost as much $5 million to buy airtime during the event. This cost represents, roughly, a $500,000 increase since last year; yet it’s still unclear whether the advertisements are actually effective.
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How's Your Advertising Working?
Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.