It’s a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. After all, a Super Bowl spot is probably the best shot an advertisement has at being seen by an enormous captive audience all year.
Confirming what we all know, Communicus CEO Jeri Smith told Ad Age that many popular Super Bowl ads aren’t even aired after the game. If this is their best stuff, why don’t these companies keep running them?
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