If time is money, then a Super Bowl ad is … crazy expensive. This year’s spots will set advertisers back a record $5 million for around 30 seconds of air time, which works out to over $165,000 per second of play. As Fortune reports, the average cost of a Super Bowl ad has gone up by 75 percent — if only you could invest in one of those spots! But what is it that keeps so many advertisers coming back for more year after year, even as the holes in their pockets grow larger? What exactly is the payout when you’re spending $5 million?
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