With $1.5 trillion in annual spend in the United States every year, Hispanic consumers comprise a vital segment for many brands. Yet there are several errors commonly made by brands in measuring the effectiveness of their advertising to Hispanic consumers. For Mediapost’s Engage: Hispanics, one of Communicus’ multicultural advertising experts, Aleena Astorga Roeschley, details these mistakes – and how to avoid them.
You can hear Aleena and Communicus CEO Jeri Smith go into more detail on this subject on March 1 at The Quirk’s Event in Orange County, California. There, they will co-present on the topic “How to Avoid the Analytic Traps That Can Ruin Your Brand Among Hispanic Consumers.”
