Today’s moms are not the same as the ones we grew up with. They have different concerns, more knowledge than ever, and know how to wield their buying power – and that’s just for starters.
This shift has left entire categories reeling. Now brands are trying everything to engage moms, from “throwback” campaigns and corporate social responsibility initiatives to paying mommy bloggers to write about their products. Communicus CEO Jeri Smith writes for MediaPost about why advertisers are overlooking the best ways to win over today’s moms – and how marketers can start implementing them.
