Kathleen Coll

Senior Account Director, Communicus, Inc.

As Senior Account Director, Kathleen is responsible for developing, executing and interpreting advertising research studies for Fortune 100 advertisers in the packaged goods and beverage sectors. Her passion and thought leadership have proven to produce actionable recommendations on advertising impact and brand optimization. In addition, Kathleen is a key member of the Communicus Innovations team, envisioning and developing new tools to best address ever changing marketplace dynamics.

Kathleen comes to Communicus with over twelve years of client side Consumer Insights experience. She previously served as Senior Manager, Consumer Insights & Analytics at Constellation Brands Beer Division leading the Insights development for the Corona Extra Total Market Strategy. Her experience also includes work with notable consumer packaged goods and pharmaceutical companies including PepsiCo, Heinz North America, and Johnson & Johnson. Kathleen is an established expert in both Millennial and Hispanic advertising research. These areas of study have been of strong interest across the national consumer market and her profound knowledge provide a valuable voice to clients via strategic insights and on-going consultancy.

Kathleen graduated Cum Laude from John Carroll University with a Bachelor’s degree in Management and a concentration in Business Technology.