“Going viral” is a dream for many marketers, despite the term’s degradation over the years. But if one wanted a map to advertising that engages, captivates, gets shared, and drive sales, they should take a look at how Steve Jobs did it. His approach to taking Apple to unprecedented success can be replicated by any brand. And, as Jeri Smith writes for the Observer, Communicus research validates his methods.
Photo by Tom Coates
