Aleena Astorga Roeschley

Research Director and Multicultural Expert, Communicus, Inc.

Aleena brings decades of experience in Hispanic culture and language to her leadership on the Communicus team, providing insights and recommendations to brands seeking to engage Hispanic consumers. Aleena is a second generation Mexican-American, growing up in an Arizona border town. Throughout her childhood, she was connected with family in Mexico and was raised to read, write, and speak both English and Spanish. She sought to embrace the dual cultural lifestyle throughout her schooling, pursuing studies to become entirely bilingual and bicultural. She is keenly aware of the differing demographics and cultural nuances of today’s consumer market and works closely with other members of the Communicus team to develop and customize surveys and studies.

Her informed, sharp perspective on advertising strategies, particularly through her key translation dialogues and cultural observations, adds significant value to market research focused on engaging and influencing the Hispanic consumer. Effectively targeting the Hispanic consumer is a rapidly growing priority for brand marketers, and Aleena plays a vital part in establishing Communicus’ industry expertise on the subject.

Aleena works with teams to provide clients with actionable insights on the performance of their integrated marketing campaigns. She manages associate project managers and research associates to advise on client relationships, Communicus research methodology, and deliverables. As a skilled manager, Aleena ensures that Communicus’ strategies are effectively implemented, producing valuable insights and recommendations to best meet client needs.

Aleena holds a Bachelor of Science in Marketing with a Minor in Spanish from Eller Business College at the University of Arizona.