Newcastle’s new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend.
Newcastle, a British beer company, has released a new pre-Super Bowl ad that jokingly challenges the efficacy-to-cost ratio of Super Bowl ads and invites smaller brands to “crowdfund” a more cost-effective solution.
The spot features television star Aubrey Plaza calling Super Bowl advertising a way for “big brands to blow $4 million on 30 seconds of air time.” As an alternative, the ad invites brands to use America’s “sharing economy” to band together and produce one brand-packed mega ad that relies on social media and engagement rather than expensive Super Bowl air time.
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