Don’t Expect Any General Motors Ads During Super Bowl XLIX

Posted By on Jan 15, 2015

General Motors has decided not to advertise during Super Bowl XLIX.

In 2014, GM aired two 30-second ads during the most popular television event of the year supporting its Chevrolet brand. This year however don’t expect a single commercial from the Motor City automaker.

The company also resisted showing any ads during the game in 2013 when then-global chief marketing officer of GM, Joel Ewanick, said that the company couldn’t justify the expense of having a commercial during the Super Bowl.

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Author: Communicus

Communicus is an advertising research firm specializing in integrated campaign measurement solutions that isolate the impact of a brand’s advertising. For over 50 years, Communicus has partnered with Fortune 100 brand advertisers, providing research and consultation enabling brands to fully understand how to build more successful advertising and IMC campaigns, maximizing advertising’s impact on brand perceptions and behavior.

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