The most noteworthy trend in Super Bowl advertising is the sharp decline in automobile brands that have bought airtime for the 2015 game. Historically, the automotive category has been the most represented, with 11 brands present in 2014. Only four automotive brands have signed on so far this year, and five recent advertisers have RSVP’d “no.”
It’s likely that much of the reason for the decline is that less than one in five auto advertisers succeed in building purchase interest as a result of their Super Bowl appearance. As marketing decisions are driven more than ever by the numbers – and new marketing analysis tools are providing more reliable data – the allure of participating in such a high profile event is fading fast for advertisers that don’t see a solid ROI from the buy.
Click HERE for more.
