The Super Bowl is the most-watched television event of the year by far. And, it’s getting even bigger, with last year’s telecast breaking the record for the most-watched TV event ever, with over 111 million viewers.
This is not news. Everyone knows how big game day is, especially brands, who shell out upwards of $4 million for a 30-second spot. But, according to a study (conducted by research firm Communicus) and analyzed by AdAge after last year’s game, the worth of that price tag has come under some tough scrutiny. The study suggests that up to 80 percent of those ultra-expensive advertisements do not result in increased sales.
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