About Us

Trends in Advertising is brought to you by Communicus, Inc., an advertising research firm that measures how well a brand’s advertising is working. We use a unique model to research ad campaigns across all media, everything from TV commercials to blogs, gaining consumer feedback and developing insights to present to our clients. Our partnership helps them create advertising that is relevant to their audience and will maximize their advertising effectiveness. We’ve evaluated $30billion dollars worth of advertising in the past 25 years and understand how to identify successful and less successful aspects of advertising and IMC campaigns.

At Trends in Advertising, we want to facilitate discussions about new developments, share our observations and insights, and engage readers in real-time commentary on current campaigns, media trends, and advertising-related consumer behavior. Advertising gets people talking, and we are here to dive in and stir up the conversation.

For more information about Communicus and our research methodology please visit us at communicus.com

Contributors

Jeri Smith
Chief Executive Officer, Communicus, Inc.
Jeri spent over a decade early in her career at Communicus, and then after a fifteen year hiatus spent at DDB Worldwide, rejoined the firm as CEO in 1992. She provides research-based consulting … Read More »

Kacy Doster
Executive VP, Communicus, Inc.
As the senior client services and team lead at Communicus, Kacy’s role is to oversee best in class insights development and delivery and to ensure that the company maintains its position… Read More »

Heather Niemczycki

VP, Client Engagements, Communicus, Inc.
Heather brings 15 years of experience in quantitative and qualitative methodologies supporting marketing and business development insights globally across a diverse set of industries… Read More »

Rosemarie Reaves
VP, Survey Design and Field Operations, Communicus, Inc.
Rosemarie Reaves oversees the team responsible for developing and executing the process by which Communicus gathers the data to evaluate advertising effectiveness. Rose specializes in… Read More »

Kathleen Coll
Senior Account Director, Communicus, Inc.
As Senior Account Director, Kathleen is responsible for developing, executing and interpreting advertising research studies for Fortune 100 advertisers in the packaged goods and beverage sectors… Read More »

Aleena Astorga Roeschley
Research Director and Multicultural Expert, Communicus, Inc.
Aleena brings decades of experience in Hispanic culture and language to her leadership on the Communicus team, providing insights and recommendations to brands seeking to engage Hispanic consumers… Read More »