The Story of the Lost Brand
Is brand linkage in advertising an outmoded concept? There’s a current body of thought that thinks so. According to this theory, brand linkage is one of those old-fashioned ‘System 2’, rational metrics that has no place in ad evaluation; advertising should resonate emotionally in System 1, and if successful, the brand will reap enormous benefits.
How Advertisers Can Benefit From Bringing Holiday Cheer
It’s beginning to look a lot like Christmas…and, for many, it’s a welcome relief from the negative political advertising and constant doom and gloom on the news. More channels are placing greater focus on holiday content and brands are also releasing their holiday-themed ads. Some global brands have created such a buzz around their holiday ads that they often show up on social feeds across the world. What is John Lewis going to...
Friends, Family and Algorithms – A Winning Combination for Your Brand?
Ever wonder how powerful it is for people to share advertisements on their social media? And does that make viewers more likely to buy something if someone personally recommends the product to them…