Super Bowl 2015: Brands Rev Up Ads, Engagement as Countdown Begins
With less than a month until Super Bowl XLIX on Feb. 1, brands are preparing their campaigns to woo the millions of fans worldwide who will be watching. Currently, the ad inventory for the game on NBC—up to $4.5 million per 30-second slot—is virtually sold out as half of the anticipated top-40 brands already have skin in the game. Click HERE for more.
The ‘Terrible Teen’ Years of Digital Advertising
If digital advertising is the golden child of modern marketing, it is currently going through that terrible, unruly teenage phase…
Super Bowl Ads Mostly Failed in 2014, Especially Ones for Cars
New or unfamiliar products did relatively well in 2014 Super Bowl advertising, while established products and particularly automotive brands fared poorly, according to research firm Communicus. That may help explain why this year’s Super Bowl is more loaded with unfamiliar players, and why automotive brands are mostly sitting on the sidelines, according to Jeri Smith, CEO of the firm that rates effectiveness of Super Bowl and...
Survey explores how the “pester power” of children drives retail sales
Advertising consultancy Communicus says it has found that “child pestering” is one of the top predictors of a parent’s purchase intentions to buy a wireless device for their children. Its study, “The Mobile Device Path to Purchase: Parents & Children” found that for Apple, “child pestering” is the top predictor, being twice as important as social media, while for Samsung, it was the second predictor (first...
Pester power factor in mobile purchases
In its study, The Mobile Device Path to Purchase: Parents & Children it found that for Apple, “child pestering” is the top predictor, being twice as important as social media, while for Samsung, it was the second predictor (first was positive word-of-mouth, by about 15%) in driving parental purchase intent. Jeri Smith, president and CEO, Communicus, said. “We found that ‘pester power’ can even outweigh a parent’s beliefs that a...