Distinctive Brand Assets Supercharge Advertising Performance
Why do some ads and campaigns succeed, and others fail to engage and persuade? That’s a question with no single, easy answer. However, there is one surefire way to increase the odds that your brand’s advertising will pack more power in the long run. The secret: create, build, and nurture ‘Distinctive Brand Assets’…
Is Advertising Research Focusing on the Wrong Side of the Equation?
For advertising to succeed, the creative content matters. Of course it does; few would argue that good ads are not more effective than mediocre, or bad, ads. But looking at all the emphasis on media placements in in-market advertising research, you’d think media placement issues are all that count.
Cracking the Code of Consumer Decision-Making
The power of System 1 in advertising is that rare buzzed-about concept that lives up to its hype. Data and insights gleaned from Communicus’ years of measuring System 1 in advertising reveal just how vital these cognitive dynamics are for brands…
How Advertisers Can Regain Lost Brand Differentiation
Everything marketers need to know to stem losses that can kill a brand.
Why Google and Other Digital Giants Spend Billions on TV Ads
Find out what they know about TV ROI versus digital.