Retail Customer Experience: Report: Average Holiday Retail Ad Only Engaged 6 Percent Of Consumers
Our 2013 holiday advertising research highlighted how major retailers holiday ads resonated with consumers. The success or failure of a holiday ad is usually a strong indicator of overall company performance. The research focused on advertising campaigns from: Target, Sears, JC Penney, Macy’s and Kohl’s. Key findings included: The average holiday ad only managed to engage and make a brand connection with 6 percent of the...
What Marketers Can Learn from the Oscars’ Best Advertising
Stars were in the spotlight this past Sunday at the Oscars celebration, but they weren’t the only ones who walked away with attention. Brands played a significant role during the evening’s festivities – not only to those seated in the Kodak Theatre, but to the viewers at home, all 43.7 million of them…
How to maximize ROI in advertising to Hispanics
Hispanics are the fastest growing population in the United States. With ever increasing purchasing power and economic influence, Hispanics have grabbed marketers’ attention. Brands are shifting into a “total market” strategy, recognizing Hispanics’ integral role in brand strategy and marketing communication planning. While everyone can agree that a focus on Hispanics is well-placed, understanding the best way for a brand to approach...
Will Olympic Advertisers Ski Home with the Gold?
We know that only about one in five advertisers accomplish brand objectives on the basis of a Super Bowl media buy. But what about an Olympics ad buy? Are the former Super Bowl advertisers who opted out of the Big Game to invest in the Olympics facing better odds? The smart money answer is yes. While buying on the Olympics is no more a guarantee of success than the Super Bowl is a guarantee of failure, an investment in the Olympics is...
AMA Marketing Insights: Behind the Screens
Live broadcasting is a major draw for advertisers. It’s not just the Super Bowl, Olympics, and Awards ceremonies that garner millions of fans…but shows like The Voice, American Idol, and other “of-the-moment” telecasts are extraordinarily popular for TV audiences. And the bigger the audiences, the bigger the interest for advertisers. The advent of On Demand, DVR, and Netflix has eliminate a lot of the hype of...