Media Post: JC Penney’s Turnaround: Focus On Hispanics, Social Media
MediaPost’s Marketing Daily recently published ‘JCPenney’s Turnaround: Focus on Hispanics, Social Media’ by Communicus President Jeri Smith. Communicus’ analysis from the first phase in our self-funded study revealed many interesting facts including the observation that Hispanics — particularly those who are less acculturated — are more than two times more likely to engage with retail brands across social...
Advertising Age: Top Research Explores Social Media Effectiveness, Creativity
Communicus, Inc. CEO, Jeri Smith and Esther Thorson, associate dean at the University of Missouri – Columbia School of Journalism and director of research at the Donald W. Reynolds Journalism Institute, were the recipients of a top prize research-paper competition for the American Academy of Advertising. The two wrote “How Advertising Performs in a Social Media World,” demonstrating how social media and traditional...