2016 Super Bowl Study: And the Winner Is… Persil Detergent?
Out of the fifty-one Super Bowl ads included in the research, the commercial that combined strong branded engagement and significant persuasive impact […]
Super Bowl 50 En Español!
At first glance, the idea of a Spanish-language airing of the Super Bowl doesn’t seem to make a lot of sense. After all, football is a quintessentially American sport. You’d think that more acculturated Hispanics would be perfectly happy to view the big game on CBS, with their buddies who are accustomed to watching English-language TV. And those who are less acculturated, who don’t tend to consume a lot of English-language media, wouldn’t be interested in football – preferring fútbol…
Here’s What $5 Million and a Super Bowl Ad Will Buy You
If time is money, then a Super Bowl ad is … crazy expensive. This year’s spots will set advertisers back a record $5 million for around 30 seconds of air time, which works out to over $165,000 per second of play. As Fortune reports, the average cost of a Super Bowl ad has gone up by 75 percent — if only you could invest in one of those spots! But what is it that keeps so many advertisers coming back for more year after year, even as...
Did Loctite Win at Glue With Last Year’s Super Bowl Buy?
This year’s Loctite’s Super Bowl ad “was a charming ad and cute creative concept, but it didn’t really break through,” said Jeri Smith, CEO of Communicus, which tested last year’s Super Bowl ads with consumers. Loctite’s was recalled by only 13% of people after the game, Ms. Smith said, versus 43% ad recall for the average Super Bowl ad, and only 5% of people remembered what brand it was for. Click HERE for...
Why Super Bowl Advertisers Are OK That the Commercials Don’t Boost Sales
It’s a spectacular amount of money for so little airtime, but dozens of companies have no problem forking over the cash. After all, a Super Bowl spot is probably the best shot an advertisement has at being seen by an enormous captive audience all year. Confirming what we all know, Communicus CEO Jeri Smith told Ad Age that many popular Super Bowl ads aren’t even aired after the game. If this is their best stuff, why don’t these...