3 Consumer Insights Lessons From Recent Political Polling Failures
Last year was a bad one for the polling profession. While economists, along with weather forecasters, aren’t expected to be right very often, pollsters are supposed to be able to predict election outcomes. The two big “oops” stories of last year, Brexit and the election of Donald Trump, created much hand-wringing and soul searching among pollsters – along with, of course, the extreme cases of hand-wringing that that were generated...