March Madness at Eighty – The Enduring Spring Tradition
As March Madness sets in, it’s worth a pause to recognize the NCAA for the enduring marketing savvy they displayed eighty years ago when they first created the college basketball final series. Yes, originated in 1939, March Madness is celebrating its eightieth birthday! While not drawing the audience of the much younger Super Bowl, the final weeks of the college basketball season is a phenomenon that is clearly a focus of attention...
P&G Made These Digital Advertising Measurement Mistakes So You Don’t Have To
Marc Pritchard, chief brand officer for Procter & Gamble, is pulling no punches in admitting to P&G’s mistakes in digital advertising. How’s this for real talk? “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control – blinded by shiny objects, overwhelmed by big data, and ceding power to algorithms.” Pritchard’s reputation as a marketing leader and digital...
The Steve Jobs Blueprint for Advertising Success
You don’t need a Genius Bar to create genius advertising.
Why Google and Other Digital Giants Spend Billions on TV Ads
Find out what they know about TV ROI versus digital.
Why Programmatic Could Be Doing Your Brand More Harm Than Good
The supposed Holy Grail just can’t live up to the hype.
Why Google, Facebook, Amazon and Uber Are All About TV Ads
Do they know something about the power of TV that you don’t?