Distracted TV Viewing: A Growing Threat?
Recent research suggests that nearly 50% of primetime TV viewers are engaging with a second screen during their TV viewing…
How Even ‘Small’ Media Investments Can Generate Big Results
Over the July 4th weekend, Coca-Cola orchestrated a strong digital push to support its sponsorship of the Coke Zero 400. Coca-Cola hosted page takeovers on Yahoo and NASCAR’s sites…
Why Outdoor Advertising Still Has a Place in Contemporary Marketing
It’s not too surprising that Jeremy Male, the Chief Executive of CBS Outdoor, is a big believer in outdoor advertising as an ad medium for the future…