Coca-Cola and P&G Tell the Truth About Digital
Why marketers should heed what two CPG C-suite marketing and brand executives have to say about digital.
Facebook’s Advertising ROI for Brands Isn’t Where You Think It Is
Find out what Communicus research reveals about Facebook’s best uses for brands.
How Brands Can Get the Most from Facebook Advertising
Facebook has taken a lot of heat lately, with industry pundits claiming the platform has “jumped the shark” for advertisers. At the same time, Facebook itself has grown increasingly creative in coming up with new ways to boost consumer engagement with brand content. Some are saying Facebook just isn’t pulling its weight for advertisers. Communicus CEO Jeri Smith’s latest column for The Drum highlights the areas...
Digital Advertising – When Too Much of a Good Thing Can Turn Bad
Recent reports suggest that some marketers might be overdosing on digital ad spending. According to Ad Age, a number of major advertisers who have been moving more and more of their ad dollars out of TV and into digital may actually be suffering sales losses as a result.
Going Native
According to recent research conducted by the ANA, growing numbers of advertisers are increasing their investments in native advertising. This trend is one of several ways that advertisers are using in their attempts to increase advertising effectiveness in a world in which it’s getting ever easier for consumers to avoid ads…
The ‘Terrible Teen’ Years of Digital Advertising
If digital advertising is the golden child of modern marketing, it is currently going through that terrible, unruly teenage phase…