The Steve Jobs Blueprint for Advertising Success
You don’t need a Genius Bar to create genius advertising.
Why Google and Other Digital Giants Spend Billions on TV Ads
Find out what they know about TV ROI versus digital.
Why Google, Facebook, Amazon and Uber Are All About TV Ads
Do they know something about the power of TV that you don’t?
Line Extension Advertising: What Works, What Doesn’t, and How to Win
Launching any new product is a challenge, but the dynamics of introducing a line extension to a well-established brand are even more complex. What consumers take away from line extension advertising is colored by what they already know about the base brand, which can cause both miscommunications about the line extension and a potential deterioration of base brand values…