Super Bowl 50 En Español!
At first glance, the idea of a Spanish-language airing of the Super Bowl doesn’t seem to make a lot of sense. After all, football is a quintessentially American sport. You’d think that more acculturated Hispanics would be perfectly happy to view the big game on CBS, with their buddies who are accustomed to watching English-language TV. And those who are less acculturated, who don’t tend to consume a lot of English-language media, wouldn’t be interested in football – preferring fútbol…
Are Super Bowl Ads a Waste of Money and Talent?
Advertisers are expected to spend quarter of a billion dollars on Super Bowl ads, and they may not be worth the talent and money it takes to make them.
Super Bowl 50 Advertising Sells-Out at Record Nearly $5 Million for :30; What Can Advertisers Expect in Return?
Communicus has evaluated the effectiveness of over 150 Super Bowl commercials between 2011 and 2015. Advertisers who have invested the $5 million or more[…]
Super Bowl Advertising Success
In this piece, Jeri Smith, Chief Executive Officer at Communicus, Inc., discusses strategies for 2016 Super Bowl advertising success. All the hype aside: How do Super Bowl ads fare in persuading viewers to consider buying the advertised brand? Based on research that analyzed the impact of over 150 Super Bowl commercials between 2011 and 2015, here are the five strategies that are most likely to lead to success for 2016 Super Bowl...
Bicultural Hispanics: Who Are They and Why Should Marketers Be Paying Attention?
Hispanics are a rapidly growing segment of the US consumer base, with buying power expected to surpass $1.6 billion by 2019, based on forecasts from the Selig Center for Economic Growth. Within the US Hispanic population sits a subset of bicultural Hispanics—first- or second-generation citizens who grew up in the US. Aleena Astorga Roeschley spoke with eMarketer’s Alison McCarthy about who these bicultural Hispanics are and what...
Super Bowl Frenzy, Part 50
It’s only early November, and CBS says that they’re almost sold out of ad inventory for Super Bowl 50, which will be held nearly 3 months from now, on February 7 of next year. What is it about this event that drives so many advertisers to line up to pay the going price of $5 million per :30 of commercial time, plus all of the production and PR costs that go along with the buy? It can’t be the numbers. On the basis of the...