Turning the Advertising Spigot to ‘Off’ – What Would Really Happen to Your Brand?
Conventional wisdom says you’d better not stop advertising – if you go dark for any significant period of time, your brand is sure to suffer. But is this really the case? Could your brand actually coast along just fine without advertising for up to a year or more? We quantify what happens when consumers don’t see a brand’s advertising. And mostly, brands do suffer without advertising, and the effects start to occur within a relatively...
The Mobile Device Path to Purchase: Parents & Children
New Communicus research sheds light on kids and mobile devices. According to the study, one-third of American pre-kindergarten-age children have their own tablet, while two-thirds of kids regularly use tablets. Among those that do not have tablets, 50% ask their parents to buy them one. Children who already have a mobile device are as likely (or more likely) to ask for a new device, as are those without one. More kids want iPads or...
YouTube Personalities Earn Celebrity Status Amongst Gen Z
Want to impress teens and get them to buy your brand? New research conducted by Variety suggests that hiring a YouTube star to be your brand spokesperson could be the winning ticket.
Digital Media and Marketers: Love Affair or Friend Zoned?
Most marketers agree: There is a lot to love about digital as an advertising medium. It is highly targetable, cost efficient, extremely trackable, easy to optimize on the fly, and ever evolving to more effectively buy and serve ads…
Distracted TV Viewing: A Growing Threat?
Recent research suggests that nearly 50% of primetime TV viewers are engaging with a second screen during their TV viewing…
Entertaining Ads Often Fail to Pay Their Way
Brand advertisers need to stand up to their agency partners and demand that the brand be inextricably woven into the story of the commercial.