How to Save a Brand
It’s not necessarily easy, but it is simple – and cheaper than the alternatives.
Why Programmatic Could Be Doing Your Brand More Harm Than Good
The supposed Holy Grail just can’t live up to the hype.
Why Google, Facebook, Amazon and Uber Are All About TV Ads
Do they know something about the power of TV that you don’t?
Soccer: A Good Bet for American Advertisers or Not?
How successful was America’s most recent big sports launch?
GE and Coca-Cola CMOs Prove “Innovation” Isn’t Always the Key to Marketing Success
How top CMOs from GE and Coca-Cola pull out win after win.
Fresh Data: Existing Campaigns Outperform New Ones
New might be more interesting to the brand team and agency, but it’s not always better.