Fresh Data: 99% of B2B Ads Fall Short
How to be part of the 1% of B2B campaigns that deliver results.
Coca-Cola and P&G Tell the Truth About Digital
Why marketers should heed what two CPG C-suite marketing and brand executives have to say about digital.
Endangered Brands and Their Common Advertising Measurement Oversight
What marketers don’t track, they cannot diagnose or act upon – but should.
How the NCAA Made March Madness a Slam Dunk for Advertisers
Year after year, March Madness grips America and the college basketball tournament delivers real value to brands. How did the NCAA do it?
How to Measure the Defensive Impact of Your Advertising
Is your brand tracking data and insights on how your campaigns are helping to stem losses and fight off the competition?
Facebook’s Advertising ROI for Brands Isn’t Where You Think It Is
Find out what Communicus research reveals about Facebook’s best uses for brands.