The Story of the Lost Brand
Is brand linkage in advertising an outmoded concept? There’s a current body of thought that thinks so. According to this theory, brand linkage is one of those old-fashioned ‘System 2’, rational metrics that has no place in ad evaluation; advertising should resonate emotionally in System 1, and if successful, the brand will reap enormous benefits.
Cracking the Code of Consumer Decision-Making
The power of System 1 in advertising is that rare buzzed-about concept that lives up to its hype. Data and insights gleaned from Communicus’ years of measuring System 1 in advertising reveal just how vital these cognitive dynamics are for brands…
How Advertising Can Build Brands’ Mental Availability to Consumers
No Super Bowl budget? No problem.
System 1 Marketing to Millennial Moms: A Guide for Brands
How to win over a whole new hybrid consumer segment with System 1 and advertising.
System 1 Advertising Secrets for Brands and Marketers
How to become the no-brainer, automatic brand choice for consumers.
