The ‘Terrible Teen’ Years of Digital Advertising
If digital advertising is the golden child of modern marketing, it is currently going through that terrible, unruly teenage phase…
Is brand linkage in advertising an outmoded concept? There’s a current body of thought that thinks so. According to this theory, brand linkage is one of those old-fashioned ‘System 2’, rational metrics that has no place in ad evaluation; advertising should resonate emotionally in System 1, and if successful, the brand will reap enormous benefits.
The power of System 1 in advertising is that rare buzzed-about concept that lives up to its hype. Data and insights gleaned from Communicus’ years of measuring System 1 in advertising reveal just how vital these cognitive dynamics are for brands…
If digital advertising is the golden child of modern marketing, it is currently going through that terrible, unruly teenage phase…