P&G Made These Digital Advertising Measurement Mistakes So You Don’t Have To
Marc Pritchard, chief brand officer for Procter & Gamble, is pulling no punches in admitting to P&G’s mistakes in digital advertising. How’s this for real talk? “As we all chased the Holy Grail of digital, self-included, we were relinquishing too much control – blinded by shiny objects, overwhelmed by big data, and ceding power to algorithms.” Pritchard’s reputation as a marketing leader and digital...
Do You Know the Defensive Impact of Your Advertising?
Shifting consumer behaviors, a changing media landscape, and widespread category disruption have placed many brands on the chopping block. The good news: Advertising is saving endangered brands – whether they know it or not. The bad news: In most cases, they don’t. If you don’t realize your ads are helping stem even more devastating losses, a host of mistakes will be made. Whether it’s ditching a campaign you...
Cracking the Code of Consumer Decision-Making
The power of System 1 in advertising is that rare buzzed-about concept that lives up to its hype. Data and insights gleaned from Communicus’ years of measuring System 1 in advertising reveal just how vital these cognitive dynamics are for brands…
Is Your Advertising Leaving Money on the Table?
Why you might not be tapping the most valuable consumer segment for your brand.
What Snapchat’s Woes Mean for Advertisers
How many CMOs will stand up and show that they’ve driven real results by spending on Snapchat advertising?
What Automotive Marketers Can Learn From Insurance Brands
One industry is thrilling, the other is boring – but the dull one is doing a much better job at advertising.