![Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]](https://www.trendsinadvertising.com/wp-content/uploads/2014/11/Hispanic-Girl-Cell-Phone-240x240.jpg)
Mobile-reliant Hispanic market could be a key for Apple Competitors [INSIGHT]
Communicus has revealed Hispanic-specific findings from their research into how parents and children engage with and purchase mobile devices. Key findings from Communicus’ research include: · Hispanic children are 70% more likely than general market children to own a tablet. Hispanic pre-kindergarten aged youth are 45% more likely to ask their parents for a tablet. · Half of Hispanic parents are considering purchasing Samsung, Google,...
Next Gen Market Research Disruptive Innovator Award Finalist
Communicus is pleased to announce that our firm and three senior researchers, Trevor Kvaran, Kacy Doster, and Jen Musil, were selected as finalists for the Next Gen Market Research Disruptive Innovator Award. The award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation to drive research industry progress. Numerous...
Samsung vs. Apple: Insights for Achieving Brand Affinity
As the holidays approach, marketers across all product categories are preparing for what they hope will be a lucrative shopping season. For those in electronic device marketing, kids begging their parents for new gadgets will be a big help: Recent research shows that 75% of children are asking for mobile phones, and current ownership is no deterrent—more than three-fourths of kids already own a cell phone and are requesting a new...
Will The Hispanic Market Help Samsung Beat Apple?
Samsung’s marketing budget is legendary. In their struggle to topple Apple, the devices brand has a reported $14 billion marketing budget, which would make it bigger than those of Apple, Coca-Cola, HP, Dell, and Microsoft combined — and more than Iceland’s GDP. Yet they still trail the seemingly untouchable brand Steve Jobs built. But it turns out there is one group of consumers with whom Samsung and other Apple competitors have an...
Mobile devices: Kids know what they want but are parents buying?
Despite questions about the potentially negative aspects of electronics usage among children and adolescents, mobile devices are only growing in popularity. Recent research on parents and children reveals the extent of tablet and smartphone usage in the young, and the attitudes of both kids and parents toward mobile devices and the brands who produce them. Two-thirds of pre-kindergarten age children use tablets, and one-in-three pre-K...
Kids Have Opinions About Smartphones; Tablets, Too
Although they’re not generally the target consumer for high-end electronics, kids are using smartphones and tablets in increasing numbers and are showing a clear preference among brands. According to advertising consultancy Communicus, one-third of American pre-kindergarten-age children have a tablet specifically used by them, while two-thirds of kids regularly use tablets. Among those that don’t have tablets, 50% ask their parents to...