Great Expectations: The Backstory of the Tagline
Jeri Smith talks to AMA about how taglines can work, and we all can name great taglines that have helped brands distinguish themselves: “Just do it.” “Like a good neighbor.” “What’s in your wallet?” The fact that these taglines are so compelling makes every advertiser want one of their own, and many marketers invest vast resources in creating taglines for their brands. Read AMA’s: Great Expectations: The Backstory of the...
Surprise, Social Media Changes Behavior
Jeri Smith talks to Media Life about how brands can persuade, whether TV commercials are persuasive as well, and how TV and the web can best work together for advertising. Read Media Life Magazine’s: Surprise, Social Media Changes Behavior HERE.
Building your brand with Hispanics the blended, bicultural way
Jeri Smith draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers. Read Quirk’s Marketing Research Media’s: Building your brand with Hispanics the blended, bicultural way HERE.
Beyond Best Practices: Engaging With Social Media
Advertisers are acutely aware of the growing need to reach Hispanic audiences through both offline and online media. Recent Communicus research dug deeper into the specifics behind effectively reaching the Hispanic Market with the online aspects of your campaign. Jeri Smith writes for Media Posts’ Engage: Hispanics to reveal some of these best practices. Read MediaPost’s Engage: Hispanics HERE.
More Than A Total-Market Approach
By: Diego Vasquez of Hispanic Market Weekly Hispanic consumers in the U.S. are generally more aware of advertising than the overall market, but that still doesn’t mean it’s a particularly easy group to target. On one hand Latinos pay plenty attention to non-Hispanic market ad campaigns, in addition to those catering to the Hispanic market. But they – like other consumers – also crave ads and campaigns that are relevant to their lives...
Famous Faces, Questionable Results: Celebrities in Advertising
As advertisers struggle to develop campaigns that break through the noise and persuade consumers to purchase, the use of a celebrity spokesperson is a go-to option. In AMA Marketing Insight’s June edition, CEO Jeri Smith discusses what advertisers might expect a celebrity spokesperson to yield for their brands. Read AMA Marketing Insights HERE.