Coca-Cola and P&G Tell the Truth About Digital
Why marketers should heed what two CPG C-suite marketing and brand executives have to say about digital.
Endangered Brands and Their Common Advertising Measurement Oversight
What marketers don’t track, they cannot diagnose or act upon – but should.
How the NCAA Made March Madness a Slam Dunk for Advertisers
Year after year, March Madness grips America and the college basketball tournament delivers real value to brands. How did the NCAA do it?
How to Measure the Defensive Impact of Your Advertising
Is your brand tracking data and insights on how your campaigns are helping to stem losses and fight off the competition?
Facebook’s Advertising ROI for Brands Isn’t Where You Think It Is
Find out what Communicus research reveals about Facebook’s best uses for brands.
How to Avoid Analytic Traps That Can Ruin Your Brand Among Hispanic Consumers
With $1.5 trillion in annual spend in the United States every year, Hispanic consumers comprise a vital segment for many brands. Yet there are several errors commonly made by brands in measuring the effectiveness of their advertising to Hispanic consumers. For Mediapost’s Engage: Hispanics, one of Communicus’ multicultural advertising experts, Aleena Astorga Roeschley, details these mistakes – and how to avoid them....