Jeri Smith

Chief Executive Officer, Communicus, Inc.

After joining the firm in 1992, Jeri was named CEO of Communicus in 2009. She provides research-based consulting and helps clients to identify strategies that will produce better returns on a brand’s marketing communications investments. Her strategic thinking and vision have led to the development of methods for isolating the impact of new and emerging media, enabling clients to explore the effectiveness of total IMC campaigns that involve social media, product integrations, viral initiatives, in-store communications and sponsorships as supplements to traditional media communications.

Jeri held leadership positions at DDB Worldwide for 15 years, serving as Senior Vice President Director of Research Services and Executive Vice President for Strategic and Research Systems Development. She led the development of the agency’s formalized planning process for advertising strategies and integrated marketing communications strategies.

She has been published on a variety of advertising effectiveness topics in media outlets including: Fox Business News, Advertising Age, Media Post, MarketWatch Radio, Investor’s Business Daily, Media Life Magazine, and First Business News, among others.