Rosemarie Reaves

VP, Survey Design and Field Operations, Communicus, Inc.

Rosemarie Reaves oversees the team responsible for developing and executing the process by which Communicus gathers the data to evaluate advertising effectiveness. Rose specializes in crafting efficient and accurate questionnaires for online panel participants. Her background in Quality Assurance and Data Collection lend her an expert eye for detail and an ability to logically direct participants through a comprehensive evaluation. Her successful management of multiple panel providing companies contributes to Communicus’ ability to provide robust demographic and behavioral data for clients. Her real-time monitoring of the quality of sample data ensures that the sample is accurate and appropriately reflects each client’s custom area(s) of focus.

Rose has over 30 years of Market Research experience and over 10 years dedicated to the particular expertise of fielding Communicus research studies. Other than her tenure with Communicus, Rose has held roles of Quality Assurance Manager at ORC International, VP Field Operations at Market Data Corporation, and Director of Field Operations at Elrick and Lavidge. Her background has provided her with an astute knowledge of all aspects of survey execution, development and optimization. Her skills in identifying and providing tactical and strategic recommendations to management have allowed Communicus to provide the highest quality of field data laced with rich and insightful details, all the while reducing the amount of time each study is held in field.

Rose holds a Bachelor’s in Business Administration from the University of Wisconsin, Whitewater.