Mike’s Hard Lemonade: Can a Brand Succeed on Digital Alone?
Throwing all of its eggs in one basket, Mike’s Hard Lemonade has dedicated ALL of its advertising budget to the digital arena. In the highly competitive market of malt-beverage advertising, focused spending of advertising dollars is a smart move. But what do they stand to lose by abandoning TV?
Amazon’s Ads: What’s In It for Brands?
Amazon is on target to sell close to $1 billion worth of advertising this year. Using data from 237 million active customers, Amazon is quickly generating more ad revenue than other online advertising platforms. What is setting the online retail giant apart from competitive platforms like Google, Pandora, and Twitter? The power of purchase.
Dick’s Sporting Goods and Cause Marketing: Will It Work?
Dick’s Sporting Goods announced at the SXSW Interactive festival that the brand is making a significant investment in an initiative called Sports Matter to generate awareness and crowdsource funds for youth athletics programs. The campaign has been in the works for more than a year and will incorporate commercials, social media, and a film that will be shown on ESPN2. But will this project help their brand?
What Marketers Can Learn from the Oscars’ Best Advertising
Stars were in the spotlight this past Sunday at the Oscars celebration, but they weren’t the only ones who walked away with attention. Brands played a significant role during the evening’s festivities – not only to those seated in the Kodak Theatre, but to the viewers at home, all 43.7 million of them…
Media Post: Changes That Will Make Or Break Your 2014
New Year, New Challenges: Implementing the right advertising tactics now will help your company stay ahead of competitors. Communicus CEO Jeri Smith writes for Media Post’s Marketing Daily and highlights the best ways for advertisers to manage shifts in the industry and maximize ROI. Communicus’ shares advertising strategies so brand advertisers can best leverage the marketing challenges of 2014. Our insights will help you...