More Than A Total-Market Approach
By: Diego Vasquez of Hispanic Market Weekly Hispanic consumers in the U.S. are generally more aware of advertising than the overall market, but that still doesn’t mean it’s a particularly easy group to target. On one hand Latinos pay plenty attention to non-Hispanic market ad campaigns, in addition to those catering to the Hispanic market. But they – like other consumers – also crave ads and campaigns that are relevant to their lives...
Famous Faces, Questionable Results: Celebrities in Advertising
As advertisers struggle to develop campaigns that break through the noise and persuade consumers to purchase, the use of a celebrity spokesperson is a go-to option. In AMA Marketing Insight’s June edition, CEO Jeri Smith discusses what advertisers might expect a celebrity spokesperson to yield for their brands. Read AMA Marketing Insights HERE.
Is Social Media Killing Your Brand?
Advertisers have always struggled to find ways to set their brands apart from the competition. Read Jeri Smith’s byline about the reduction in differentiation between major brands and their ongoing battle with private labels… Read more HERE.
TV Commercials: Why Creative is King
Most advertisers and ad researchers behave as if there’s more power in how much you spend and where you spend it than in the creative that you get in front of those eyeballs.