Great Expectations: The Backstory of the Tagline
Jeri Smith talks to AMA about how taglines can work, and we all can name great taglines that have helped brands distinguish themselves: “Just do it.” “Like a good neighbor.” “What’s in your wallet?” The fact that these taglines are so compelling makes every advertiser want one of their own, and many marketers invest vast resources in creating taglines for their brands. Read AMA’s: Great Expectations: The Backstory of the...
Digital Media and Marketers: Love Affair or Friend Zoned?
Most marketers agree: There is a lot to love about digital as an advertising medium. It is highly targetable, cost efficient, extremely trackable, easy to optimize on the fly, and ever evolving to more effectively buy and serve ads…
Surprise, Social Media Changes Behavior
Jeri Smith talks to Media Life about how brands can persuade, whether TV commercials are persuasive as well, and how TV and the web can best work together for advertising. Read Media Life Magazine’s: Surprise, Social Media Changes Behavior HERE.
Building your brand with Hispanics the blended, bicultural way
Jeri Smith draws from a study of retailers’ holiday ad campaigns to offer advice on how to maximize the impact of Spanish-language and general-market advertising aimed at Hispanic consumers. Read Quirk’s Marketing Research Media’s: Building your brand with Hispanics the blended, bicultural way HERE.
Distracted TV Viewing: A Growing Threat?
Recent research suggests that nearly 50% of primetime TV viewers are engaging with a second screen during their TV viewing…