Entertaining Ads Often Fail to Pay Their Way
Brand advertisers need to stand up to their agency partners and demand that the brand be inextricably woven into the story of the commercial.
Beyond Best Practices: Engaging With Social Media
Advertisers are acutely aware of the growing need to reach Hispanic audiences through both offline and online media. Recent Communicus research dug deeper into the specifics behind effectively reaching the Hispanic Market with the online aspects of your campaign. Jeri Smith writes for Media Posts’ Engage: Hispanics to reveal some of these best practices. Read MediaPost’s Engage: Hispanics HERE.
How Even ‘Small’ Media Investments Can Generate Big Results
Over the July 4th weekend, Coca-Cola orchestrated a strong digital push to support its sponsorship of the Coke Zero 400. Coca-Cola hosted page takeovers on Yahoo and NASCAR’s sites…
Hispanic Advertising Goes Mainstream, English Takes the Subtitles
During the 2012 NBA Finals, Ford made a move in reaching Hispanic consumers that few brands had considered at the time – running a Spanish language ad for the Ford Escape on English language network ABC. Over the past two years, Tide, Target, Taco Bell, and JC Penney have all joined the party running Spanish language executions, or executions partially in Spanish, on English language media. The trend has picked up during the 2014...
World Cup Advertisers Look to Score with Global Market Campaigns
As the FIFA World Cup kicks off, advertisers are taking full advantage of this worldwide sporting event that unites fans around the world in excitement. Soccer is unifying in its passion, emotion and competitive spirit. Perhaps that is why the campaigns that have launched so far, for official sponsors and non-sponsors alike, all seem to have been developed from the same creative brief. In the US today, advertisers are moving towards...